UK Audiences eager to return to the Big Screen

Survey results released today confirm that the UK public is more eager than ever to return to cinemas when they start to reopen next month, with 59% citing the cinema as their most missed out-of-home entertainment activity.

A nationwide survey, carried out by research agency MetrixLab and commissioned by the Film Distributors’ Association, reveals a steep rise in urgency to return to cinemas as soon as possible, with 40% of audiences planning to return within the first few weeks after reopening and a further 36% within the first couple of months. Read more here